RPTS 336 - (9) Survey design (student version)

RPTS 336 - (9) Survey design (student version) - S urvey...

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Survey Design RPTS 336: Recreation Research & Analysis Woosnam September 26, 28 and October 3 (2011)
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Developing Surveys Define the problem Determine the contents including criteria to be evaluated and broad questions Develop items, structure, and format Write directions Ensure response
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Contents of Questionnaire Content depends on the nature of the evaluation, the design used, and the criteria measured Questions may be asked in the time frame of past, present or future Most questions address 1 or all of these areas: _Experience/behavior_ _Option/value/attitude_ _Felling_ _Knowledge_ _Background/ demography_ Need to be clear, neutral and singular
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Experience/Behavior questions(how many?!) What a person does or has done. Past : How many times did you swim in the XYZ pool in 2010? Present : If I were to follow you through a typical summer day, what would I see you doing? Future : On the average, how many times do you anticipate any member of your family swimming at the XYZ pool in 2011? Examples?
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Opinions/values/attitudes(active ) Cognitive( ? ? ) and interpretive processes held by the individual Past : What did you like about last year’s volleyball league? Present : When you call the receptionist’s office are the receptionists usually very helpful, helpful or unhelpful? Future : Do you favor the development of both a recreational and a competitive volleyball league? Examples?
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Feelings Emotional responses (past or present) of people to the experiences Past : How have your volunteer experiences in the past made you feel? (1-5 Very unhappy to Very happy) Present : How does volunteering with this group make you feel? Examples?
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Knowledge What factual(in fact) information the respondent has, usually at the present time. Present : What is your target heartbeat during aerobics class? Present : How many fouls does a basketball player get in the NBA before he fouls out of the game? Not very common content used on survey Examples?
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Background/Demographics Personal characteristics in the present or past Present : How old are you? Present : Are you single, partnered, married, divorced, or widowed? Past : In what state were you born? Other examples? Should be found at end of questionnaire( ? ? ) Two demographic questions least answered: income and age
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Thank you Keep up with BB Next time: We’ll keep on survey stuff Read: H&B (pp. 129-146) Read: Dillman (pp. 32-78) Read: R&R (pp. 213-217) P1.4 (Due 10.5) Quiz 2 (9.30) covering material from
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