Stratsims Presentation - 1st Investor meeting

Stratsims Presentation - 1st Investor meeting - Driven...

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Donna Gordon, Michael Esparza, Toni Pennie Driven Motors
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Contents Presentation includes : Overview of Business Product Class Highlights Defy Delite Detonka Consumer Segments Trends
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Overview Driven Motors is an American car and truck  manufacturer.  Developing an efficient, profitable product line plays a  critical and valuable role in making the company a key  player in the auto trade industry. By balancing  inventory and managing production and  finances, it is our goal to not only be a thriving company,  but an industry leader in every product class we offer.  
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Defy The Defy is a Family car which targets: Families – have flexible, basic transportation needs and  look for safety and quality. They are price sensitive. High Income – have more elaborate transportation needs  and look for extra features and good performance. They  have more disposable income to spend than other  consumer segments.
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Family Product class: market Share
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Defy Period Recap Period 1 – We left the variables the same with a sound reasoning and good  judgment with the intent of focusing on this product line in the future.  Our  total upgrades and customer satisfaction was a guarantee to be market  leader in this product class. Period 2 – Due to our current presence in the market our market share  increased from 29% to 29.7%. We therefore decided to increase  manufacturing and forecasted an increase in sales due to good judgment. Period 3 – We increased manufacturing in period 2 which lead to an  increase in sales.  We decided to let our firm increase capital by not  spending due to our competition had no upgrades and no visible threats in  competition. This was a guess that we thought would increase stock price,  but it only went up $2.  The family class had an increase of 4% in sales,  which we attained a major portion of these customers.
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Defy Period Recap Period 4 – Our market share slightly decreased due to upgrades in  competition. We increased our manufacturing capacity and changed  advertising from quality to safety. We also did a minor upgrade to safety. We  lowered our promotion and advertising which may be the cause of the  decrease. This was our educated guess for our decisions during this period. Period 5 – The increase of capacity and upgrade in safety in Period 4,  increased sales, and the stronger economic growth lead to our increased  market share. We used our educational guess and good judgment to  continue in our fight to lead in this class. Period 6 – Market share dropped primarily due to our overall decisions to 
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This note was uploaded on 12/08/2011 for the course MGT 4800 taught by Professor Gentchev during the Fall '11 term at Northwood University, Michigan Campus.

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Stratsims Presentation - 1st Investor meeting - Driven...

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