Chapter15slides - Decision Framing and Cognitive Inertia 1...

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Decision Framing and Cognitive Inertia 1
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Moves to attain the goal state in the 1st water-jug problem 2
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Moves to attain the goal state in the 2nd water-jug problem 3
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The nine-dot problem 4
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The decision frame refers to how you mentally structure the decision problem. E.g. * what must be decided? * what are the options? * what are the criteria for choosing between the options? 5
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Problems with framing decisions 6
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Solving the wrong problem Example ‘Frame blindness almost destroys US automobile industry’ 7
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Get hooked on complexity: Overlooking simple options Examples ‘Complaints soar at airport over speed of baggage handling’ ‘Garrulous callers cost Red Telephone Company thousands’ 8
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Imposing imaginary constraints and false assumptions Examples ‘They’ll always buy Swiss watches’ ‘Who wants instant photographs?’ 9
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When projects are evaluated one at a time, rather than part of an overall portfolio, there is usually an extreme unwillingness to take risks
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This note was uploaded on 12/08/2011 for the course ENGINEERIN BURD taught by Professor Benni during the Fall '09 term at Uni. Reykjavik.

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Chapter15slides - Decision Framing and Cognitive Inertia 1...

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