LESSON 7_Putting it together word format.pdf - BUSINESS...

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IntroductionMission StatementHistory and Current StatusObjectivesFeaturesBenefitsProprietary RightsStage of DevelopmentMarket Size and GrowthTrendsTarget MarketIndustry StructureCompetitive EnvironmentCompetitionOpportunityExecutive Summary (1 page)Company Overview (~1 page)Product and Service (~1 page)Market and Industry Analysis (~3pages)Elements of a Successful Business PlanBUSINESS PLANPREPARATIONT o b e a b l e t o w r i t e a s o u n d b u s i n e s s p l a n p r o p o s a lL E S S O N 7P U T T I N G I T A L L T O G E T H E RL E A R N I N G O U T C O M E SP U T T I N G I T A L L T O G E T H E RA t t h e e n d o f t h i s s e s s i o n , y o u s h o u l d b e a b l e :
Target Market StrategyChannelPositioning
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Term
Fall
Professor
Maricel Galang

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