Ajay_Maheshwari_530_Module_4_Jan17

Ajay_Maheshwari_530_Module_4_Jan17 - Module41...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Module 4      1 Module 4: Building Strong Brands
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Module 4      2 Abstract Responses to the first six questions are fill in the blanks. Response to the first exercise  question   lists   the   functions   of   branding.   Response   to   second   exercise   question  describes the approaches to measure brand equity. Response to the third exercise  question lists the three consumer desirability criteria for POD’s. Response to the fourth  exercise question lists four stages of product life cycle from intro, growth, maturity to  decline. Response to the first case study question talks about two sources that James  Dyson’s inventions leans to come from. Response to the second case study question  tells about the objective of developing appliances that give humans more free time from  their daily chores.
Background image of page 2
Module 4      3 Module 4 Deliverables Assignments:  Questions Check Your Understanding: 1.  _____ is endowing products and services with the power of a brand.  “Branding”  (  is endowing products and services with the  power of a brand. 2.  ______ are those trademarked devices that serve to identify and differentiate the  brand.   “Brand elements”  (  are those trademarked devices that  serve to identify and differentiate the brand.   3.  _____ is the act of designing the company's offering and image to occupy a 
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 12/08/2011 for the course MBA 520,510,59 taught by Professor Kate during the Spring '11 term at Asian Institute of Management.

Page1 / 8

Ajay_Maheshwari_530_Module_4_Jan17 - Module41...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online