Ajay_Maheshwari_530_Module_5_Jan19

Ajay_Maheshwari_530_Module_5_Jan19 - Module51

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Module 5      1 Module 5: Shaping the Market Offerings
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Module 5      2 Abstract Responses to the first six questions are fill in the blanks. Response to the first exercise  question describes 3 groups as Nondurable, durable and services that the products are  classified into. Response to second exercise list 6 levels of product hierarchy as need  family, product family, product class, product line, product type and item. Response to  the third exercise question lists 5 categories of offerings as pure tangible, tangible with  services, hybrid, major service with minor goods and pure service. Response to the  fourth exercise question lists 5 determinants of service quality. Response to the fifth  exercise question lists 6 step procedures most firm use to set their pricing policy.  Response  to  the  first  case  study  question  tells  that  80% percent  of  US toys  are  produced by foreign manufacturers. Response to the second case study question tells  that lead in the toys and designs of toys are two concerns that drove massive toy recalls. 
Background image of page 2
Module 5      3 Module 5 Deliverables Assignments:  Questions Check Your Understanding: 1.  At the second level of the customer value hierarchy, the marketer has to turn the  _____ into a _____.  At the second level of the customer value hierarchy, the marketer has to turn the “core   benefit ” into a “basic product ”. ( 2.  _____ is the totality of features that affect how a product looks and functions in terms  of customer requirements. “Design”  ( is the totality of features that affect how a  product looks and functions in terms of customer requirements.
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 7

Ajay_Maheshwari_530_Module_5_Jan19 - Module51

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online