Ajay_Maheshwari_530_Module_6_Jan21

Ajay_Maheshwari_530_Module_6_Jan21 - Module61...

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Module 6      1 Module 6: Delivering Value
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Module 6      2 Abstract Responses to the first five questions are fill in the blanks. Response to the first exercise  question differentiates between a push and pull strategy. Response to second exercise  question talks how retailers can develop a product differentiation strategy. Response to  the first case study question is the lifestyle marketing that is the hottest marketing  strategy. Response to the second case study question conveys that H.E.B. sees its  strategy as one where "different faces for different places" guides its design and location  decisions.  
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Module 6      3 Module 6 Deliverables Assignments:  Questions Check Your Understanding: 1.  _____ are sets of interdependent organizations involved in the process of making a  product or service available for use or consumption.  “Marketing channels”  ( ) are sets of interdependent  organizations involved in the process of making a product or service available for use or  consumption.  2.  _____ can be defined as the ability to alter channel members' behavior so that they  take actions they would not have taken otherwise. “Channel power”  (  can be defined as the ability to alter  channel members' behavior so that they take actions they would not have taken 
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This note was uploaded on 12/08/2011 for the course MBA 520,510,59 taught by Professor Kate during the Spring '11 term at Asian Institute of Management.

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Ajay_Maheshwari_530_Module_6_Jan21 - Module61...

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