Ajay_Maheshwari_530_Module_8_Jan27

Ajay_Maheshwari_530_Module_8_Jan27 - Module81

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Module 8      1 Module 8: Creating Successful Long-Term Growth
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Module 8      2 Abstract The first five questions are fill in the blanks. Response to the first exercise question lists  7 notations of innovation. Response to second exercise discusses the pros and cons of  licensing. Response to the third exercise question lists factors drawing more and more  companies to international arena. Response to the fourth exercise question lists three  types of potential product-team structures such as vertical product team, triangular  product team and the horizontal product team. Response to the first case study question  lists three prongs as legal, ethical, and social responsibility behavior. Response to the  second case study question describes the proper socially responsible behavior as  practicing of social conscience in dealings with shareholders and consumers.  
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Module 8      3 Module 8 Deliverables Assignments:  Questions Check Your Understanding: 1 A _____ is a cross-functional group charged with developing a specific product or  business. A “venture team”  ( is a cross-functional group charged  with developing a specific product or business. 2 _____ is a method for deriving the utility values that consumers attach to varying  levels of a product's attributes. “Conjoint analysis” is a method for deriving the utility  values that consumers attach to varying levels of a product's attributes. 3
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This note was uploaded on 12/08/2011 for the course MBA 520,510,59 taught by Professor Kate during the Spring '11 term at Asian Institute of Management.

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Ajay_Maheshwari_530_Module_8_Jan27 - Module81

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