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amd (2) - 3 AMD Case Summary The case is the study of the...

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3- AMD Case Summary: The case is the study of the competition between AMD (Advances Micro Devices) and Intel. Both are Microprocessor manufacturers and have been in competition for two decades. The case describes AMD’s attempts to challenged Intel’s microprocessor market dominance. The microprocessor is a CPU on a single chip. The term was coined in the 1970s when a processor was first put on one chip. Now, multiple processors can fit on a single chip. This chip is the center of the computer and essentially its brain. AMD and its biggest competitor Intel were both founded in the late 1960s with the rise of the industry. Although, they make similar products, both have taken radically different strategies in product design, innovation and market strategy. Intel has and continues to dominate the market over AMD and other competitors. With revolutions in technology and the constantly shrinking market life cycles, the microprocessor market has become one where innovation has become a must. AMD and Intel, compete in an evolving market place, where OEM relationships, time to market, marketing and having the most advanced technology are king. 1. How do you explain Intel’s market dominance? Intel engineers were the first to create the microprocessor in 1971. Several years later, they won’t the microprocessor business for the IBM PC. As its processor became the PC standard, Intel forced IBM and other PC makers to stop their second-source requirement. In the
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