Internal and External factors of the Peloton.docx - Peloton Internal and External aspects of the Peloton Bike Deidra Viers School of Business Liberty

Internal and External factors of the Peloton.docx - Peloton...

This preview shows page 1 - 3 out of 5 pages.

Peloton Internal and External aspects of the Peloton Bike Deidra Viers School of Business, Liberty University Author Note Deidra Viers I have no known conflict of interest to disclose. Correspondence concerning this article should be addressed to Deidra Viers Email: [email protected]
Image of page 1
Peloton Internal and External Aspects of the Peloton Bike The Peloton Bike is an indoor bicycle that is WIFI enabled, allows you to watch live and on demand spinning classes. These classes will also allow you to compete with other riders all while getting a great cardio workout. Peloton came about in 2012 when a man by the name of John Foley who was the former executive of Barnes and Noble felt that he was getting more from workouts that were being taught by an instructor than going to the gym. This gave him the idea to bring the Peloton to life so people could have those instructor lead classes at home. From there the Peloton was born. John Foley wanted people to have the best of technology and fitness equipment all in one. You could say that was his mission. A company’s mission statement reveals the image the company seeks to project (Graham & Havlick, 1994). The Peloton mission states that “Peloton
Image of page 2
Image of page 3

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture