Rhetorical Analysis Website

Rhetorical Analysis Website - Kiley Belland Ron Sandvik...

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Kiley Belland Ron Sandvik English 250 October, 6 2010 Shop till you Drop With over 355 stores nationwide and recently reaching over $1 billion dollars in sales Forever21 is a well-known and admired clothing chain. Forever21.com is an online branch of the clothing store Forever 21. This retailer sells trendy affordable clothing to satisfy any young women’s wardrobe. They offer a wide variety of items and styles such as dresses, tops, outerwear, accessories, jeans, shoes and much more. The visual appeal, navigational ease, and assortment of Forever21.com persuade their customers to purchase their products. The website promoting the clothing line of Forever 21 uses visuals to convey their message to the target market. For example images are used to view each individual garment. The website strategizes by placing the clothing on models, to persuade the shopper that the garment will look similar on them self. Photographic techniques and posing are used to intrigue the customer towards the products. Models are also used on the homepage dressed from head to toe in a combination of Forever 21 clothing. This approach is used to persuade the customers to mix
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Rhetorical Analysis Website - Kiley Belland Ron Sandvik...

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