ENCODING IN SHORT TERM MEMORY

ENCODING IN SHORT TERM MEMORY - ENCODINGINSHORTTERMMEMORY

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ENCODING IN SHORT TERM MEMORY 1.PHONETICALLY  -strings of letters/numbers are stored phonetically -in experiments  people usually mix up things that are similar sound alike or spoken alike e.g.- man mat  mad cap more difficult than pit day cow bar 2. VISUAL MAP  -capacity for visual encoding in STM exceeds phonological experiment-  subjects given verbal description---> match features picture---> match features -visual  more efficiently encoded than verbal  RETENTION AND RETRIEVAL-THEORIES   Why do we forget what's in STM?  most evidence for decay theory from "distracter studies" 1959  Peterson/Peterson  -participants asked to learn sequence of letters PSQ  then given 3 digit # 167 and asked to count backward from 167 by three's 167-- 164---161 for 18 seconds then asked to recall three letters  findings: rapid decline in ability to recall PSQ Interference
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This note was uploaded on 12/04/2011 for the course PSY 2012 taught by Professor Scheff during the Fall '08 term at Broward College.

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ENCODING IN SHORT TERM MEMORY - ENCODINGINSHORTTERMMEMORY

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