Survey Research

Survey Research -...

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Survey Research : using interviews and/or questionnaires to gather information  about aptitudes, beliefs, experiences or behaviours of a group (e.g. the incidence  of drug use) o KEY Terms o Population : the entire group of interest to researcher and to which they wish to  generalize findings; a group from which a sample is chosen o Sample : The portion of any population selected for study and from which  generalizations are made about the population o Representative  sample : a sample selected from the larger population in a way that  important subgroups within the population are included in  the same proportions as the larger population o Questionnaire : faster and less expensive than interview- a survey does  not become more accurate based on more repondents- the survey can be  generalized only if it is representative of the larger population  ( questionnaire in magazine does not represent Canadian population)
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Survey Research -...

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