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Resource mobilization - have given rise to new terms like...

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Resource mobilization Resource mobilization  deals with how social movements mobilize resources: political pull, mass  media, personnel, money, and so forth. A particular movement's effectiveness and success largely  depends on how well it uses its resources.  Members of a social movement normally follow a charismatic leader, who mobilizes people for a  cause. Charisma can fade, and many social movements collapse when this happens. Other  movements, such as bureaucratic ones, manage to last, however, usually because they are highly  organized. Norms of behavior develop as people become part of a social movement. The movement may  require its members to dress in special ways, boycott certain products, pay dues, attend marches or  rallies, recruit new members, and use new language. Concerning the latter, recent social movements 
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Unformatted text preview: have given rise to new terms like Hispanic American, African American, feminists, and psychiatrically disabled . For a social movement to succeed, leaders must heighten their followers' awareness of oppression. To stimulate their social movement in the 1960s and 1970s, feminists convinced women that they were being discriminated against in various arenas, including work, school, and home. Unlike the relative-deprivation theory, the resource-mobilization theory emphasizes the strategic problems faced by social movements. Specifically, any movement designed to stimulate fundamental changes will surely face resistance to its activities. Critics feel the theory does not adequately discuss the issue of how opposition influences the actions and direction of social movements....
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