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Sociologist Perform Survey Research

Sociologist Perform Survey Research - Sociologist Perform...

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Sociologist Perform Survey Research Sociologists study people who chose, decide, succeed, fail, harm others, harm themselves, and behave in rational and irrational ways. I've often explained to my students that if I took an ounce of gasoline and placed a burning match upon it, the gas would have to burn. The gas has no choice just as the flame has no choice. But, if someone placed a burning match on your arm, or the arm of your classmate, you or they might respond in any number of ways. Most would find the experience to be painful. Some might enjoy it, others might retaliate with violence, and yet others might feel an emotional bond to the one who burned them. Sociologist must focus on the subjective definitions and perceptions that people place in their choices and motivations. In fact, sociologists account for human subjectivity very well in their research studies. The most common form of Sociological research is survey research. Surveys are research instruments designed to obtain information from individuals who belong to a larger group, organization, or society. The information gathered is used to describe, explain, and at times predict attitudes, behaviors, aspirations, and intended behaviors. Types of surveys include: political polls, opinion surveys, national Censuses, paper surveys, verbal interviews, online surveys, and audience voting- call in (American Idol votes), and polls. Polls are typically surveys which collect opinions (such as who one might vote for in an election, how one feels about the outcome of a controversial issue, or how one evaluates a public official or organization. The Census Bureau (http://www.census.gov/) by the Constitutional mandate must count its entire population every 10 years. A Population is the entire membership of a country, organization, group, or category of people to be surveyed (IE: US population=305,000,000). A Sample is some portion of the
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