The Role and Influence of Mass Media

The Role and Influence of Mass Media - The Role and...

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The Role and Influence of Mass Media Mass media  is communication—whether written, broadcast, or spoken—that reaches a large  audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines,  and so forth.  Mass media is a significant force in modern culture, particularly in America. Sociologists refer to this  as a  mediated culture  where media reflects and creates the culture. Communities and individuals  are bombarded constantly with messages from a multitude of sources including TV, billboards, and  magazines, to name a few. These messages promote not only products, but moods, attitudes, and a  sense of what is and is not important. Mass media makes possible the concept of celebrity: without  the ability of movies, magazines, and news media to reach across thousands of miles, people could  not become famous. In fact, only political and business leaders, as well as the few notorious outlaws, 
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