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14 - Social Cognition 1880s-1920s o Triplett Ringelmann...

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9/14/2010 Social Cognition 1880’s-1920’s o Triplett, Ringelmann 1930-1950 o WWII (Attitudes conformity obedience prejudice) 1960-70 o Group Processes 1970-1990 o Cognitive revolution Modern Psychology Why study social cognition People are inherently social We need to understand others around us o Secure praise, approval, affection o Get their cooperation for things you want to do Three main goals of thinking Accuracy o Don’t want to settle for the first person you see, find the “right one” Efficiency o Create rules deciding what you are interested in, group people Confirmation o Confirm what we think, and already know Accuracy and Efficiency conflict each other Two types of thinking Controlled (overriding) o Consciously deliberating over things Automatic (reading/encoding) o Non-conscious Once you achieve automatic thinking, cognitive resources are freed up and you can then control other aspects of what your doing (controlled thinking) Schemas Cognitive representations of the social world Organized packets of information Set of information stored together o People Social Roles- group of people and their behavior Stereotypes- schemas about groups of people Prototype- the one person who perfectly represent the stereotype o Social scripts- procedurally tell you what to do during a social situation Purpose of Schemas Organize social information Help predict social world
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