5 - 10/5/10 When Prophecy Fails Marian Keech o Automatic...

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10/5/10 When Prophecy Fails Marian Keech o “Automatic writing” o Flood on Dec. 21 st , 1954 o Flying saucers would save the truly committed When this failed they worked harder and were more committed to the cult. Cognitive Dissonance o Festinger (1957) o Cognitive Elements Knowledge Ex. The sky is blue Attitudes/Beliefs Ex. Fall is the best time of year Knowledge of own behavior Ex. What we have already done Knowledge of others behavior Ex. What others have done Can be relative to one another Ex. Volvos are safe. Volvos are good family cars Can be irrelevant Ex. Volvos are safe. I like ice cream Can logically flow Ex. Volvos are safe. I just bought a Volvo Harmoniousness makes us feel good Can be inconsistent Ex. Volvos are safe, I just bought a Vespa This difference in cognition is called DISONANCE o Theory We dislike cognitive inconsistency Inconsistent cognitions cause negative arousal We are motivated to reduce negative arousal
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5 - 10/5/10 When Prophecy Fails Marian Keech o Automatic...

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