12 - 10/12/10 What are attitudes? o A psychological...

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10/12/10 What are attitudes? o A psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor o Internal state Exists in your mind Invisible Mental o Must have evaluative judgment Must say something is good or bad Why study? o Socially constructed o Attitudes are pervasive Almost everything we think is an attitude o Guide social interactions Determines how we behave o Help predict social behavior o Influence social perception/memories Work almost as a schema Examples of attitudes effects o Stereotyping, prejudice, discrimination o Liking/attracting in dating o Voting behavior o Conformity o Attention to health o Persuasion in advertising Three parts o Affective Component Emotions o Behavioral Component Are we inspired to behaved in particular ways due to attitudes we hold o Cognitive Component Attitudes shape are beliefs Where do attitudes come from? o
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12 - 10/12/10 What are attitudes? o A psychological...

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