14 - 10/14/10 Attitude Properties Cont Intra-attitudinal...

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10/14/10 Attitude Properties Con’t Intra-attitudinal consistency o “Strong Attitude” o Cognitive, Affective, Behavioral attitudes all line up Intra-attitudinal inconsistency o Cognitive, Affective, Behavioral attitudes don’t line up o My apt has paid heat (+) My apt stresses me out (-) I can’t sleep (-) “Attitudinal Ambivalence “ Strong attitudes derive from… o Self interest o Values o Concern family, friends, or group Attitude-Behavior Relationship o Weak relationship LaPiere (1934) Hung out with Chinese couple expecting there to be racism, but there wasn’t Sent survey asking the restaurant if they would serve Chinese and 90% said they wouldn’t Wicker (1969) Reviewed 42 studies Highest r=.30 Average r=.15 Attitudes are barely related to behavior Azjen (1991) Theory of Planned Behavior o Strongest predictor of whether or not someone will engage in a behavior is their intention Intension is effected by o
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14 - 10/14/10 Attitude Properties Cont Intra-attitudinal...

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