11 - 11/11/10 Stereotypes are Hot Cognitions o Cold...

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11/11/10 Stereotypes are Hot Cognitions o Cold cognition (frustration not anger) Ex: using an ATM o Usually mix of bad and good (Two dimensions) Warmth Competent Graph of W and C o Gender Stereotypes are particularly hot Backlash Effect Direct, task-oriented female leaders are evaluated more negatively than similar males Self-confident and assertive women are disliked Self-promoting women less hirable than self-promoting men Female professors are liked as long as they give positive feedback; perceived as incompetent if feedback is negative o Rudman and Fairchild (2004 ) N=189 IV Target sex Task domain (male; football, female; child rearing) Participant’s sex DV Sabotage (what questions do you choose to include) Implicit self-esteem Findings Sabotage people who won at something they shouldn’t have based on stereotype Implicitly feel better Explicitly feel bad o Stereotypes may explain and defend their status in society
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This note was uploaded on 12/07/2011 for the course PSYC 315 taught by Professor Kim during the Fall '10 term at Texas A&M.

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11 - 11/11/10 Stereotypes are Hot Cognitions o Cold...

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