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23 - Pro-social Behavior behaviors intended to help others...

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11/23/10 Pro-social Behavior- behaviors intended to help others Altruism- At cost to self, without regard for benefit to self Kitty Genovese o William Mosley stabbed her left and came back and killed her because 38 people didn’t help her o Why don’t we help? Bystander Effect- tendency for others to do nothing o Step 1: Notice the event Good Samaritan Study (encouraged to read) o Step 2: Interpret the event as emergency Pluralistic ignorance Informational social influence Latane and Darley (1970)- smoke study IV- Alone or two confederates DV- Percentage of participants who notified researcher o 75% in alone condition o 38% in confederate condition o Step 3: Assume responsibility Diffusion of responsibility Latane and Darley (1968) Someone has fallen down in the hallway while carrying heavy objects o Step 4: Decide how to help Indirect aid Direct aid Function of competence and confidence o Step 5: Provide help Function of…. Audience inhibition
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23 - Pro-social Behavior behaviors intended to help others...

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