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Unformatted text preview: Media Bias Bias: favorable treatment to certain politicians, policy positions, groups, and political outcomes Ways to combat bias: o Self-assessment o Content analysis Media Effects on Public Opinion Minimal Effect o Media doesnt play a very big role in voting intent Agenda-setting o The media role in determining which issues the public considers important by covering issues and ignoring others Priming o The tendency of the public to assess the performance of the president or presidential candidates in terms of the issues that the media have emphasized as most important Media has true power through priming= TRUE Preconditions for Media Effect Exposure Comprehension Receptivity- openness Political attentiveness-more you watch the less influence individual media source will have on you Political predisposition values that organize ones thinking...
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- Fall '07