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PowerPoint for Class Project - EconomicAnalysisof...

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Economic Analysis of  Dominick’s Finer Foods Chicago, Illinois                     Analyzed by:
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Problem:   Evaluating  a 210 week period of Coke  and Pepsi volumes in accordance with their prices  to forecast sales and show seasonality. Introduction and Motivation
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Importance:  with effect of similar market variables. Important for a retail outlet when deciding which  prices to set that allow for greater profit margins. Introduction and Motivation
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Objectives:  To identify the drivers that have an effect on our  mission to raise the units sold of Coke and Pepsi. Using the multiplicative and seasonality models  we will find: P-values to determine which variables are  significant to the units of Coke and Pepsi. Forecast the units sold for Coke and Pepsi. Introduction and Motivation
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Background Information : Pepsi dominates the market in Chicago where  Dominick’s is located. We are measuring the units sold of 6-packs of 12  oz. cans through 210 weeks. Using SAS we will generate  our models and average  prices of the variables  and will use those to  forecast units of Coke and  Pepsi. Introduction and Motivation
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This note was uploaded on 12/11/2011 for the course AGEC 317 taught by Professor Staff during the Fall '08 term at Texas A&M.

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PowerPoint for Class Project - EconomicAnalysisof...

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