GlobalMarketing

GlobalMarketing - Midterm Results SCANTRON - 101 Points...

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Midterm Results SCANTRON - 101 Points Possible High 101 Mean 82.44 Low 40 Short Answer/Essay - 36 Points Possible High 36 Mean 24.23 Low 6 Total - 137 Total Possible Points Mean 106.67 Midterm Curve A 136-124 AB 123-116 B 115-106 BC 105-94 C 93-86 D 85-80 F 79-0 Global Marketing Global Marketing - Among different countries, how and why to vary the marketing mix variables: - the attributes of products - distribution strategy - advertising and promotion strategy - pricing strategy Marketing strategy - Standardization (global integration pressures) - Adjust balance of marketing mix to market segments with similar needs across countries - EfFciencies through integrated R&D, production, marketing - Media and new communications means have made consumers worldwide more aware of their mutual preferences, have contributed to creation of world brands and have caused market segments to emerge across markets - Adaptation (local responsiveness pressures) - Adjust balance of marketing mix to market segments with
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GlobalMarketing - Midterm Results SCANTRON - 101 Points...

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