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IB200_Wk8_Global_Strategy - •...

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IB 200 Discussion Section Week 8 27th/28th Oct 2011
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Agenda Group Project – questions and advice Entry Strategies in International Environment – Case-lets
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Group Project: Questions and Advice Questions on proposal and other deliverables Advice Make sure your strategy is cohesive with your analysis Have a time frame Ask questions
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Entry & Operation Strategies for International Environment (Cost Reduction Drivers vs. Local Responsiveness Drivers) Global Standardization Strategy Ebay (China) Transnational Strategy WalMart (India) International Strategy Apple (UK) Localization Strategy IKEA (Japan, US) Pressure for cost reduction P re su fo r lo ca lre spon s ivene Low High Low H igh What about McDonalds? Low prices & fast food in US vs. high prices & dine in restaurant in India, Bulgaria Cheese Burger – same almost everywhere vs. local menu items everywhere
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Unformatted text preview: • http://www.esquire.com/blogs/food-for-men/international-mcdonalds-food-6520157 Case-lets Analysis • What are the reasons that call for the choice of the entry/operation strategy (Product characteristics, country factors, etc)? • Could the company have chosen a better strategy? If yes, what strategy and why you think so? • What other types of companies, industries and or products call for the use of this strategy? You can draw on personal experience. Articles for Case-lets Analysis • IKEA localization strategies • http ://bx.businessweek.com/ikea/view?url=http%3A%2F%2Fwww.d • • WalMart India – Transnational strategy • http ://www.businessweek.com/managing/content/oct2009/ca20091 • • Ebay – Global Standardization strategy • Have a great weekend!!!...
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