IB200_Wk8_Global_Strategy

IB200_Wk8_Global_Strategy -...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
IB 200 Discussion Section Week 8 27th/28th Oct 2011
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Agenda Group Project – questions and advice Entry Strategies in International Environment – Case-lets
Background image of page 2
Group Project: Questions and Advice Questions on proposal and other deliverables Advice Make sure your strategy is cohesive with your analysis Have a time frame Ask questions
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Entry & Operation Strategies for International Environment (Cost Reduction Drivers vs. Local Responsiveness Drivers) Global Standardization Strategy Ebay (China) Transnational Strategy WalMart (India) International Strategy Apple (UK) Localization Strategy IKEA (Japan, US) Pressure for cost reduction P re su fo r lo ca l re spon s ivene Low High Low H igh What about McDonalds? Low prices & fast food in US vs. high prices & dine in restaurant in India, Bulgaria Cheese Burger – same almost everywhere vs. local menu items everywhere
Background image of page 4
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 6
Background image of page 7
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: http://www.esquire.com/blogs/food-for-men/international-mcdonalds-food-6520157 Case-lets Analysis What are the reasons that call for the choice of the entry/operation strategy (Product characteristics, country factors, etc)? Could the company have chosen a better strategy? If yes, what strategy and why you think so? What other types of companies, industries and or products call for the use of this strategy? You can draw on personal experience. Articles for Case-lets Analysis IKEA localization strategies http ://bx.businessweek.com/ikea/view?url=http%3A%2F%2Fwww.d WalMart India Transnational strategy http ://www.businessweek.com/managing/content/oct2009/ca20091 Ebay Global Standardization strategy Have a great weekend!!!...
View Full Document

This note was uploaded on 12/11/2011 for the course INTBUS 200 taught by Professor Tuli during the Fall '11 term at Wisconsin.

Page1 / 7

IB200_Wk8_Global_Strategy -...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online