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Unformatted text preview: Chapter 6: The nature and size of organizational markets Describe the key characteristics of organizational buying that distinguish it from consumer buying Chapter 7: Marketing in a borderless economic world Global environmental scan Global market-entry strategies Crafting a worldwide marketing program Chapter 8: The function of marketing research How is information about prospective customers linked to marketing strategy and decisions? Management 103, Fall 2011 Tina Klein, Ph.D. The 5-Step marketing research approach Chapter 9: The process of segmenting and targeting markets Positioning products Chapter 10: Why do new products succeed or fail? The new-product process Chapter 11: Managing existing products The product life cycle Branding Chapter 12: The uniqueness of services Managing existing services...
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- Fall '08