mgt 103 class 18

mgt 103 class 18 - Strategic Marketing Process Final exam...

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Unformatted text preview: Strategic Marketing Process November 22, 2011 Final exam Integrated Marketing Communication ◦ San Diego Zoo and Wild Animal Park Multichannel Marketing ◦ Pizza Hut and IMC Wrap-Up Today’s Topics Same format as the midterm Covers: ◦ chapters 13-22 ◦ in-class exercises, videos, and guest speakers Study guide has been posted *** you will receive 2 points of extra credit on the final if you fill out the class evaluation!!! Final Exam Excellent IMCs provide a consistent message to all audiences through many communication channels ◦ Advertising ◦ Public relations ◦ Personal selling ◦ Sales promotion ◦ Direct marketing ◦ Online marketing How does Las Vegas’s IMC look? Integrated Marketing Campaigns The San Diego Zoo ◦ One of the most progressive zoos in the world ◦ Home to 4,000 animals of more than 800 species ◦ It is also one of the few zoos in the world that house the giant panda ◦ Over 3 million people visit the zoo each year The San Diego Zoo...
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This note was uploaded on 12/11/2011 for the course MGT 103 taught by Professor Nelson during the Fall '08 term at UCSD.

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mgt 103 class 18 - Strategic Marketing Process Final exam...

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