mgt 103 class 18

mgt 103 class 18 - November22,2011 TodaysTopics Finalexam...

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Strategic Marketing Process November 22, 2011
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Final exam Integrated Marketing Communication San Diego Zoo and Wild Animal Park Multichannel Marketing Pizza Hut and IMC Wrap-Up Today’s Topics
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Same format as the midterm Covers: chapters 13-22  in-class exercises, videos, and guest speakers Study guide has been posted *** you will receive 2 points of extra credit on the  final if you fill out the class evaluation!!! Final Exam
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Excellent IMCs provide a consistent message to  all audiences through many communication  channels Advertising Public relations Personal selling Sales promotion Direct marketing Online marketing How does Las Vegas’s IMC look? Integrated Marketing  Campaigns
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The  San Diego Zoo   One of the most progressive zoos in the world  Home to 4,000 animals of more than 800 species 
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