mgt 103 class 17

mgt 103 class 17 - Marketing Communication Guest Speaker...

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Unformatted text preview: Marketing Communication November 17, 2011 Guest Speaker Feedback Homework Presentations Integrated marketing communications (IMC) ◦ Las Vegas Today’s Topics Reid Carr John Torres Guest Speaker Feedback What were your favorite commercials? ◦ Target audience? ◦ Benefits? Homework #4 Final Presentations – November 29 and December 1 ◦ Focus on the most important, interesting, and compelling points in your marketing plan ◦ Imagine that the audience is comprised of potential investors and that you are trying to persuade us to back your company ◦ Your written marketing plan is due on Thursday, December 1 Presentations Persuasion ◦ You can’t bore your audience into being persuaded; you can only interest them Arouse your audience’s emotions, facts are not sufficient People support fully only the things they understand Demonstrations, examples, analogies… Presentations Presentations How would you make this product more exciting to investors?...
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mgt 103 class 17 - Marketing Communication Guest Speaker...

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