mgt 103 class 10

mgt 103 class 10 - DevelopingNewProductsand Services...

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Developing New Products and  Services October 27, 2011
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Midterm on Tuesday, November 1 Marketing a High-Tech Cleaning Gadget Activeion Cleaning Solutions Product Failure  Six consumer products with problems Today’s Topics
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Covers chapters 1-12 and all in-class activities,  guest speakers, and videos 15 multiple choice questions (worth 1/3) 2 essay questions (worth 2/3) Study guide posted on Ted Midterm on Thursday
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“Every revolutionary idea seems to evoke three  stages of reaction. They may be summed up by the  phrases: 1. It’s completely impossible 2. It’s possible but not worth doing 3. I said it was a good idea all along.” -- Arthur C. Clarke, science fiction author ( 2001: A Space Odyssey) Innovation
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Safe, hand-held, cleaning tool that converts tap  water into a powerful cleaner, eliminating the need  for toxic, general purpose cleaning chemicals. Inventor needed an effective way of cleaning out 
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mgt 103 class 10 - DevelopingNewProductsand Services...

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