Topics Covered in the Final Exam(1)

Topics Covered in the Final Exam(1) - MGT 103 Dr. Tina...

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MGT 103 Dr. Tina Klein Topics Covered in the Final Exam Chapters 13-22 Classroom lectures, discussions, videos, and exercises since November 1, 2011 Chapter 13 Identify the elements that make up a price Recognize the objectives a firm has in setting prices and the constraints that restrict the range of prices a firm can charge Explain what a demand curve is and the role of revenues in pricing decisions Chapter 14 Describe how to establish the “approximate price level” using demand- oriented, cost-oriented, profit-oriented, and competition-oriented approaches Chapter 15 Explain what is meant by a marketing channel of distribution and why intermediaries are needed Distinguish among traditional marketing channels, electronic marketing channels, and different types of vertical marketing systems Describe the factors and considerations that affect a company’s choice and management of a marketing channel Recognize how conflict, cooperation, and legal considerations affect
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Topics Covered in the Final Exam(1) - MGT 103 Dr. Tina...

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