COHI 100 Lecture 101811

COHI 100 Lecture 101811 - needs comparative engagement of...

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COHI 100 Lecture 10/18/11 03:05 Iconic signs and the  engagement of the viewer/reader Icons: (naïve iconicity – icon naturally somehow reveals meaning; NOT true) Images difference between perceiving image of someone vs. the actual person? Eco: when we perceive a person/object rather than a sign, our relationship w/ that  person is different When we look at imgs, we should also consider how they’re being looked at Metaphors Icon is of metaphorical kind Source   target Diagrams Maps - analog: observe, engage to figure out how to get some other place; gestures,  keys Maps – digital: zoom in, zoom out, satellites, clicking on mouse Sign does not have meaning on its own; “lazy machine”; in order to mean something, it 
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Unformatted text preview: needs comparative engagement of its reader/viewer What is “text”? Not simply a set of signs printed on paper or emitted in the air Interpretive cooperation is part of the text and the text is not complete w/o taking into account if, when and how it is interpreted Poses some limits to interpretation Textual coherence Guides reader how to read it Poses limits to interpretation Model reader Text inscribes its model reader Not an empirical reader, but a textual strategy Text inscribes textual knowledge in reader 03:05 03:05...
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This note was uploaded on 12/11/2011 for the course A 100 taught by Professor Alac during the Fall '11 term at UCSD.

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COHI 100 Lecture 101811 - needs comparative engagement of...

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