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Unformatted text preview: COHI 100 Midterm Study Guide Week 1: Concepts: CONDUIT METAPHOR • What is the conduit metaphor? Why is it important for communication? o Michael Reddy: Folk theory of communication according to conduit metaphor: Transferring thoughts from one mind to another (like objects) o We share common ideas about how something works o We use metaphors to understand our world and ourselves o The first person puts his/her ideas into words, sends those words to the second, who then extracts the ideas out of the words Concepts, thoughts, feelings, meanings, ideas = objects Words, sentences, etc. = containers • Writing or speaking is a process of packing, shipping, and unpacking • Language as a whole is seen as a conduit for transferring meanings from mind to mind • How is the conduit metaphor challenged? Reading: TUFTE ON POWERPOINT • Thesis: powerpoint degrades quality and credibility of serious presentations of information; detrimental to content and audience • Low spatial resolution and limiting of evidence and thought • Does not allow people to be active readers because of the limited space • Info is presented in low-resolution scheme (many slides needed to make a point, making it disorganized and hard to follow) • Loss of important information and sometimes incoherent “chartjunk” cause readers to be misled • Harms quality of thought for produces and consumers of presentations • Like marketing and computer programming – BIG BUREAUCRACY o Computer programming: scattered, hierarchical structures, one-line-at-a-time o Marketing: advocacy not analysis, style over substance, slogan thinking, exaggerated claims • Good teaching is a better method because it includes explaining, reasoning, finding things out, questioning, credible authority • “dominance relationship”: speaker will make more power points with hierarchical bullets to passive followers who just sit and read/skim slides • rapid temporal sequencing of thin information • info stacked over time makes it difficult to understand contexts and evaluate relationships • people = taking shortcuts and being lazy with their presentations inaccuracy; forced to abridge info • relates to conduit metaphor because powerpoint is essentially a way we communicate; presenter gives information through slides (concepts, ideas, etc.), but the “containers” they put it in (sentences, words, etc.) may not be completely accurate, which results in the audience’s misperception of things; nonetheless, still a way of transferring ideas from mind to mind Week 2: Concepts: THINKING & MEDIATION • How do we study thinking? o Thinking is NOT all in your head; communicating is something separate, but they actually mutually shape each other o We use METHOD to study thinking o Thinking is internal to the individual (material world not part of it) o Concerns an isolated individual (other actors not part of it) • How do we think with the world?...
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- Fall '11
- conduit metaphor, conversational analysis