Mascarenhas_Vernon_BP - Assignment 5.Brochure Design...

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Unformatted text preview: Assignment 5.Brochure Design Beardshear Hall: Building or artifact? Building - Vernon Mascarenhas 1 Outline Outline 2 P u r p o s e : • Rhetorical Situation • Each Side of Brochure • Summary B e a r d s h e a r H a ll is o n e o f t h e o ld e s t y e t i n s p i r i n gPurploseg: s l o c a t e d o n t h e b u i d in c e n t r a l Baearp shearf Hawl ias otnet o.f the ofldest yet c m du s o I o l S a e A s o inspiring buildings located on the n o w B e a r d s h e a r s e r v e s a s t h e s i n g l e centr al campus of Iowa State. As of p l a c e f o notw B eargdishreaarr s erfves a s tche sinntgsle r h e r e s t s o fic e , a c o u r e c e i v a bplle ce foar thie r egds,t raanr s offnicee, asccounts d u iv r it y a, f i n n c a l a i i ce c a r d o f fri cee aivnadb le,a frinancial avidc,e sndw uniicverisit y c e e r s e r i a , h h s p l a c e d scarradt offiice ayn d cairtee4 sfeor vices , wh iec h is t e g c a ll o n s r l o r s . T h m a i n r e plsaocedf strr atoeigicalsly own itss 4 flaotor s.c The a n o d n g o a to tr a t main r eason for doing so was to attract m o s t o f most otfu tdhe stt udenti seer vii ceo in one t h e s en s e r v c s n s n e l o c a t i o n l.ocation. Just Like Many temples from Aztecs to the Egyptians, the elongated staircase entr ance signifies r egal power. As soon as you enter the building after climbing the 22 regal steps, You can see signs of magnificence in the lighting and the various ar tifacts lying around. The stair s inside of Beardshear ar e decor ated with lion heads as a sign of power 4 3 ! B e a r d s h e a r H a l l o n p a p e r. F i n i ! Bear dns h1e9 r3 Ha llI onn pwa psera. n d s s h e d i a 8 , t o t ­Bnishshear was once just an idea on a eard d a s IFiiece oe p itn 1 9S y m Ib no w stands o e ’ s 38, t o l p w a Sf t aaper ­ B e a r d s h as Iowa Stnacte ’js Symbiole a o n a e a r w a s o e u s t a n d p ie c e o f p a p e r 5 Building or Ar tifact ? "B iularl s on theo r iver stitiy"a,"c t ? P l i d i f g un A r f RP sluar r ectoiont"h,"e Fu unvdeartisoi ny",", Symbol," " e i l r s f on i t " " "RVitsau praer t"t.i The,s"e aor e t he wo rds wey m b o l , " e l r c o n " F u n d a t i on " , " S can use to describe Beardshear Hall. hh e l e e d ww I"tV iea r esaerntt"s. tT e asl thaer hatrh e orokr tdhsa tw e r t pl p c n u s t o d n t i b B e ar d s a r alal the pee opl e ie s chre pea st ha ve phuet in H a l l . t r e p e n s e a l l h e our . w o tIo makre Isoewat S ttahte stantd p rh a dd Overr k t h a t l l t h p o p l i d t ve p l p taime pee opele haeven eh e l opaesdt rheaavtieo nsu t i n wit h thikse uoildia gS t ane thats marko s d . O v e r t o m a bI w n s a t d s t a n d p eu tthms d ipferoepnlte f rhoa v e therv buoildie gsr. e l a t i o n s m o d e e l p nd ii e fe Betar dshs ar Halli isg noa a b uihldinsg .m ta s e s w i h t h i e b u i l d n s t n d t a t I ik an ar tifact . t h is d if f e r e n t f r o m o t h e r b u ild in g s . B e a r d s h e a r H a ll is n o t a b u ild in g . It is a n a r t if a c t . “ Beardshear is one of Iowa State’s cultur al spaces wher e ar chitectur e, ar t, and an architectur al or nament have cr eated a significant sense of place” ­ Lynette Pohlman, Director, Univer sity Museums u s e d d i f f e r e n t l y. B e a r d s h e a r H a l l , w h i c h w a s t h e n k n o w n a s t h e C e n t r a l Almost a centur y ago, Beardshear was B uuisd dn di ffbeerentuly. B o ar dtsheacra t i olln, , w a s l ei g c a s e e f i s l o Ha b uwhi che wa s theo knhoew n as the Cenmrali n i l t b c au s e nf t n e e d o f a t a c oBluilgdeing biedcaugs.e offt itrs lo cateion ,w hais h l e b u l i n A e 2 f i r s , w c u l le t ly d e s c obm ipt beecause otfr tohye netehde oO a maain n , t h e e d f ld M i B ocolrlege buriludsing.e Af tseirg 2 fid etsh, w hichl d o f a d o f t te s n e r e b u i ­e Caedld r a t B u r i Mg o. oI n w a t h t h coLmpnetteerly detsihtl deo nyed tthe Osld Meainn , the lo Board of tr ustees signed the build of r etnh­a Laeddd eBr to tihdi Mo IrtnH asl t hn nh o n o r o f m entr ale Budl eh g.ao wa l , i e a r s ne e C W irlei named. Bearrddsheara Haflol, in honor of l a m M B e a s h e r, r m e r P rWlsliiam M . BeIarw shear, feo.r melr t m o r e ei d e n t o f o d a S t a t A o r ePresideintg ofw Ihoiwa Statle.d A ldo;t moi r e m o d e l n c h in c u e a f r e d ereemoidenli ng wthich, ine lpulded; a finre o f t h e t ct o s ys e m r c a ce m e t detection system, r eplacement of the o u t s i d e s t e p s , a d d i t i o n o f a c c e s s i b i l i t y outside steps, addition of accessibility f o fror handcicappppe d peoopplee nd a nenw w h a n d i a ed p e l aa n d a e e l elveavaotors yystteem w ass aadddd d tot th eh e e t r s s m w a ee d o t b ubudilding il in g Ver non Mascar enhas Ms. Dzakovic English 150FK V e r n pn M a s a r e n h 19 Seo temberc 2011 a s M s . D z a k o v i c E n g lis h 1 5 0 F K 1 9 Se p te m b e r 2 0 1 1 ­ F o r m e r P r e s id e n t B e a r d s h e a r w a t c h e s t h e c a m p u s o n B e a r d s h e a r H a ll’ s s t e p s 6 Rhetorical Situation Rhetorical Situation Author Audience Text Context Side 1:Left Inside Side 1:Left Inside A l m o s t a c e n t u r y a g o , B e a r d s h e a r w a s u s e d d i f f e r e n t l y . B e a r d s h e a r H a l l , w h i c h w a s t h e n k n o w n a s t h e C e n t r a l Almost a centur y ago, Bear dshear was B uuisl d dn di ffbeerentuly. B ear idtsheacra t i olln, , w a s i g c a s e o f s l o Ha e b uwhi che wa s theo knhoew n as the Cenmrali n i l t b c au s e nf t n e e d o f a t a c oBluilgdein b biedcaugs.e offt itrs 2o fcateion ,w hais h l e g u l i n A e l i r s , w c u le t ly d e s c obm iplt beecause otfr tohyee neehde oO a maaini n , t h e d t f l d M colrlege buriludsing.e Af tseirg 2 fid esh, w hichl d o f B o a d o f t te s n e r t e b u i ­e Caed d r l t B u Mg o. t n w a t h i o o t h co Lmpnletteearly detsihtl dreo i nyed I the Osld Meann , the Board of tr ustees signed the build of r etnh­a Laent eBr t B tihdi Mo Irtn asl t i n nh o n o r o f m d a r s h e H e Cedd r ale oudl e ng.ao wa l , he W irlei named. Beaarrddsheara Haflol, in ho nor of l a m M B e s h e r, r m e r P rWilsliiam M . BeIarw sh eaa, feo.r mel ro t m o r e e d e n t o f o da S t r t A r ePresdideintg ofw Ihoiwa Sntatle.d A ldo;t moi re m o e l n c h i c u e a f r e r eemoideli ng which, ine lpulded; a finr e o f t h e d e t ct o n s ys te m r c a ce m e t o udtetiecti on spyst, eam, riepolacementc ofs tshi b i l i t y s d e s te s d d ti n o f a c e e outside steps, addition of accessibility f o frorh handcicappppe d peoopplee nd a a enwe w a n d i a ed p e l aa n d n e l elveavaotors yystteem wass addded tot toh eh e e t r s s m w a a d e d t b ubudilding il in g • Main Picture (Runs for 2 Sides) p o s e : r d s h e a r H a l l i s o n e o f t h e o l d e s t y e t i r i n gPurploseg: s l o c a t e d o n t h e b u i d in Ba arp sheo r Hawl is otnet o.f the ofldest yet t r a l c em du s af I o l a S a e A s o B e ainrspsirhing b uiedrings la catthed onn tghle d e a r s l v e s os e s i e centr al campus of Iowa State. As of e f o notw B eargdishreaarr s erfvese a s tche sinntgsle r h e r e s t s o fic , a c o u i v a bplle ce foarn hie r egdis,t raanr s offnicee asccounts d u iv , r it y a, f i n tc a l a i o f fri ceeceaivnadb le,a frinancial avidc, asn, dw hniicverisit y c e e r s e r i e u h s e d scarradt ofgfiice ayn d cairtee4r seor vices , whhiec h is t e c a l l o n s f l o r s . T plsaocedf str r atoeigicalsly ow itss 4 flaotor s.c The n r e a n o d n g o na t o t r a t main reason for doing so was to attr act t o f most otfu tdhe stt udernvti seer vii ceo in one t h e s en s e c s n s n e t i o n l.ocation. • Text(Purpose) -Headings ! B e a r d s h e a r H a l l o n p a p e r. F i n i !Bear dnsh1e9ar3 Ha llI on pwa psera. n d s s h e d i 8 , t n o t ­Bniarhehear 1as once justw s idea on a e Fiw a dSstd itn w9S y m Ib no an tands a s Ipiece of pape’ rs 38, t o l o s ae ­ B e a r d s has Iowa Stnacte ’js Symbole a o n a e a r w a s o e u s t a n i d p ie c e o f p a p e r ­ F o r m e r P r e s i d e n t B e a r d s h e a r w a t c h e s t h e c a m p u s o n B e a r d s h e a r H a ll’ s s t e p s Side 2: Middle Inside Side 2: Middle Inside Dead Slide: •Picture Continuation from side 1 •Picture with Caption •No Text P u r p o s e : B e a r d s h e a r H a l l i s o n e o f t h e o l d e s t y e t i n s p i r i n gPurploseg: s l o c a t e d o n t h e b u i d in Ba mrp sheo r Hawl is otnet o.f the ofldest yet c e n t r a l c ea du s af I o l a S a e A s o n o w B e ainrspsirhing b uiedrings la catth d onn tghle d e a r s l v e s os ee s i e centr al campus of Iowa State. As of p l a c e f o notw B eargdishreaarr s erfvese a s tche sinntgsle r h e r e s t s o fic , a c o u r e c e i v a bplle ce foarn hie r egdis,t raanr s offnicee asccounts d u i v , r i t y a, f i n tc a l a i c a r d o f fri ceeceaivnadb le,a frinancial avidc,e sn, dw uhniicverisit y c e e r s e r i a h s p l a c e d scarradt ofgfiice ayn o cairtee4 sfeor vices , whhiec h is t e c a ll d n s r l o r s . T m a i n r e plsaocedf strr atoeigicalsly own itss 4 flaotor s.c The a n o d n g o a to tr a t main r eason for doing so was to attr act m o s t o f most otfu tdhe stt sdernti seer viceo in one t h e s en u e v c s i n s n e l o c a t i o n l.ocation. ! B e a r d s h e a r H a l l o n p a p e r. F i n i ! Bear dns h1e9ar3 Ha llI onn pwa psera. n d s shed i 8 , t o t ­Bniarhehear was once justw s idea on a es s Fiw a dS td itn 19S y m Ib no an tands a s Ipiece of pape’ rs 38, t o l o ae ­ B e a r d s has Iowa Stnacte ’js Symbiole a o n a e a r w a s o e u s t a n d p ie c e o f p a p e r Side 3:Right Inside Side 3:Right Inside A lm o s t a c e n t u r y a g o , B e a r d s h e a r w a s u s e d d i f f e r e n t l y. B e a r d s h e a r H a l l , w h ic h w a s t h e n k n o w n a s t h e C e n t r a l Almost a centur y ago, Beardshear was B uuisl d dn di ffbeerentuly. B ear dtshleacra t i olln, , w a s i g c a s e o f i s o Ha e b uwhi che wa s theo knhoew n as the Cenmrali n i l t b c au s e nf t n e e d o f a t a c oBluilgdeing biedcaugs.e offt itrs lo cateion ,w hais h l e b u l i n A e 2 f i r s , w c u le t ly se s c obm iplt beecaud e otfr tohye netehde oO a maaini n , t h e e d f ld M B ocolrlego buriludsing.e Af tseirg 2 fid etsh, w hichl d o f a d ef t t e s n e r e b u i coLmpleteerly detstreoyed the Old Main, the o t h ­e Caedndt r a l t B u ihl d i nMg o. oI tn w a s t h e n Board of tr ustees signed the build of r etnh­a LaenteBr to tihdi Mo IrtnH asl t hn nh o n o r o f m d a r s h e e Cedd r ale Budl e ng.ao wa l , i e W irlei named. Beaarrddsheara Haflol, in ho nor of l a m M B e s h e r, r m e r P rWilsliiam M . BeIarw sh ear, feo.r mel ro t m o r e e d e n t o f o da S t a t A r ePresdideintg ofw Ihoiwa Sntatle.d A ldo;t moi re m o e l n c h i c u e a f r e r eemoideli ng which, ine lpulded; a finr e o f t h e d e t ct o n s y s te m r c a c e m e t o udtetiecti on spyst, eam, rieplacementc ofs tshe i l i t y s d e s t e s d d t io n o f a c e ib outside steps, addition of accessibility f o frorh handcicappppe d peoopplee nd a nenwe w a n d i a ed p e l aa n d a e l elveavaotor syystteem wass aaddded tot toh eh e e t r s s m w a d e d t b ubudilding il in g ­ F o r m e r P r e s i d e n t B e a r d s h e a r w a t c h e s t h e c a m p u s o n B e a r d s h e a r H a l l ’ s s t e p s • Text Heavy • Picture with Caption Slide 4: Folded Inside Slide 4: Folded Inside Just Like Many temples from Aztecs to the Egyptians, the elongated staircase entr ance signifies regal power. As soon as you enter the building after climbing the 22 r egal steps, Y u can see signs of o magnificence in the lighting and the various ar tifacts lying around. The stair s inside of Beardshear are decor ated with lion heads as a sign of power • Direct Quote Building or Ar tifact ? "Piularl s on theo r iver stitiy"a"c t ? B l i d i f g un A r f , RP sluar rectiont"h,"e Fu unvdeartisoiny","", Symbol," " e i l r s o f on i t " "Vitsau praer t"t.i The,s"e are the wo rds wey m b o l , " R e l r c o n " F o u n d a t i on " , " S can use to describe Beardshear Hall. hh e e e d ww I"tV iea r esaerntt"s. tT e asll thaer hatrh e orokr tdhsa tw e r t pl p c lal th e pee ot pl ed iens tchrei pea st ha ve phuet in H a l l . n us o b B e ar d s a r a t r e p e n s h e a l l h e oa r . w o r tIo makre Isoewat S ttate stantd p rh udd Over k t h a t aime pee opele haevei d eh e l oppaesdt rheaavtieo nsu t i n l p t l l t h p o p l n t ve wit h thikse uoildia gS t ane thatsd p ko s d . O v e r t o m a bI w n s a t d s t a n mar eu tthms d ipferoepnlte f rhoa v e therv buoildie gsr. e l a t i o n s m o d e e l p nd ii e f e Betardsheabr Halli isg noa a b uhldinsg .m ta s e s w i h t h i s u i l d n s t n d t i a t I ik an ar tifact. • Picture t h is d if f e r e n t f r o m o t h e r b u ild in g s . B e a r d s h e a r H a ll is n o t a b u ild in g . It is a n a r t ifa c t . “ Beardshear is one of Iowa State’s cultur al spaces where architecture, ar t, and an architectur al or nament have cr eated a significant sense of place” ­ Lynette Pohlman, Director, Univer sity Museums Ver non Mascarenhas Ms. Dzakovic English 150FK V e r n pn M a s a r e n 19 Seo te mberc 2011 h a s M s . D z a k o v i c E n g lis h 1 5 0 F K 1 9 S e p te m b e r 2 0 1 1 Slide 5:Back outside Slide 5:Back outside • Map Just Like Many temples from Aztecs to the Egyptians, the elongated staircase entrance signifies regal power. As soon as you enter the building after climbing the 22 regal steps, Y u can see signs of o magnificence in the lighting and the various ar tifacts lying around. The stair s inside of Beardshear are decor ated with lion heads as a sign of power • Answer the Question • Name Slug Building or Ar tifact ? "B iularl s on theo r iver stitiy"a,"c t ? P l i d i f g un A r f RP sluar rectiont"h,"e Fu unvdartisoi ny","", Symbol," " e i l r s o f on i e t " "RVitsau praer tc"t.i The,s"e ar e the wo rds wey m b o l , " e lr o n " F o u n d a t i on " , " S can use to describe Beardshear Hall. hh e l e e d ww I"tV iea r esaerntt"s. tT e asl thaer hatrh e orokr tdhsa tw e r t pl p c lal th e pee ot pl ed iens tchrei pea sBt ha ve phuet in H a l l . n us o b e ar d s a r a t r e p e n s h e a l l h e oa r . w o r tIo makre Isoewat S ttate stantd p rh udd Over k t h a t l l t h p o p l e i n t ve p el p taime pee opele have d eh e l opaesdt rh aavtieo nsu t i n wit h thikse uoildia gS t ane thatsd p ko s d . O v e r t o m a bI w n s a t d s t a n mar eu tthms d ipferoepnlte f rhoa v e t herv buoildie gsr. e l a t i o n s m o d e e l p nd ii e f e Betardt sheabr Halli isg noa a b uhldinsg .m ta s e s w i h h i s u i l d n s t n d t i a t I ik an ar tifact. t h is d if f e r e n t fr o m o t h e r b u ild in g s . B e a r d s h e a r H a ll is n o t a b u ild in g . It is a n a r t if a c t . “ Beardshear is one of Iowa State’s cultur al spaces wher e architectur e, ar t, and an architectur al or nament have cr eated a significant sense of place” ­ Lynette Pohlman, Director, Univer sity Museums Ver non Mascarenhas Ms. Dzakovic English 150FK V e r n pn M a s a r e n 19 Seo temberc 2011 h a s M s . D z a k o v i c E n g lis h 1 5 0 F K 1 9 Se p te m b e r 2 0 1 1 Slide 6:Front Cover Slide 6:Front Cover • Visual Contrast • Caption l," m b o l, " sa tw e H a l l . rr k t h a t u t i n . O v e r t io n s k e s s . . It is Summary Summary Rhetorical Situation Each Side (6 sides) ...
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This note was uploaded on 12/09/2011 for the course ENG Speech taught by Professor Stroner during the Spring '08 term at Iowa Central Community College.

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