Mascarenhas_Vernon_BP - Assignment 5.Brochure Design...

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Unformatted text preview: Assignment 5.Brochure Design Beardshear Hall: Building or artifact? - Vernon Mascarenhas Outline 1 2 P u r p o s e : • Rhetorical Situation • Each Side of Brochure • Summary B e a r d s h e a r H a ll is o n e o f t h e o ld e s t y e t i n s p i r i n gPurploseg: s l o c a t e d o n t h e b u i d in c e n t r a l Baearp shearf Hawl ias otnaet o.f Ahe ofldest yet c m du s o I o l S e t s o inspiring buildings located on the n o w B e a r d s h e a r s e r v e s a s t h e s in g le centr al campus of Iowa State. As of p l a c e f o notw B eargdishreaarr s erfves a s tche sinntgsle r h e r e s t s o f ic e , a c o u r e c e i v a bplle ce foar the r egds,t raanr s offnicee asccounts d u iv , r it y a, f i n n c i a l a i i c a r d o f fri ceeceaivnadb le,a frinancial avidc,e sn, dw uhniicverisit y c e e r s e r i a h s p l a c e d scarradt ofgfiice ayn d cairtee4 sfeor vices , wh iec h is t e c a ll o n s r l o r s . T h m a i n r e plsaocedf strr atoeigicalsly own itss 4 flaotor s.c The a n o d n g o a to tr a t main reason for doing so was to attr act m o s t o f most otfu tdhe stt udernti seer vii ceo in one t h e s e n s e v c s n sn e l o c a t i o n l.ocation. Just Like Many temples from Aztecs to the Egyptians, the elongated staircase entr ance signifies r egal power. As soon as you enter the building after climbing the 22 regal steps, You can see signs of magnificence in the lighting and the various ar tifacts lying around. The stair s inside of Beardshear ar e decor ated with lion heads as a sign of power 4 3 ! B e a r d s h e a r H a l l o n p a p e r. F i n i ! Bear dnsh1e9ar3 Ha llI onn pwa psera. n d s sh e d i 8 , t o t ­Bniarhshear was once just an idea on a ed a s IFiiece oe p itn 1 9S y m Ibt no w stands o s d e ’ s 38, o l p w a Sf t aaper ­ B e a r d s has Iowa Stnacte ’js Symbiole a o n a e a r w a s o e u s t a n d p ie c e o f p a p e r 5 Building or Ar tifact ? "B iularl s on theo r iver stitiy"a,"c t ? P l i d i f g un A r f RP sluar r ectoiont"h,"e Fu unvdeartisoi ny",", Symbol," " e i l r s f on i t " " "RVitsau praer t"t.i The,s"e aor e t he wo rds wey m b o l , " e l r c o n " F u n d a t i on " , " S can use to describe Beardshear Hall. hh e l e e d ww I"tV iea r esaerntt"s. tT e asl thaer hatrh e orokr tdhsa tw e r t pl p c n u s t o d n t i b B e ar d s a r alal the pee opl e ie s chre pea st ha ve phuet in H a l l . t r e p e n s e a l l h e oa r . w o tIo makre Isoewat S ttahte stantd p rh udd Overr k t h a t l l t h p o p l i d t ve p l p taime pee opele haeven eh e l opaesdt rheaavtieo nsu t i n wit h thikse uoildia gS t ane thats marko s d . O v e r t o m a bI w n s a t d s t a n d p eu tthms d ipferoepnlte f rhoa v e t herv buoildie gsr. e l a t i o n s m o d e e l p nd ii e fe Betar dshs ar Halli isg noa a b uhldinsg .m ta s e s w i h t h i e b u i l d n s t n d t i a t I ik an ar tifact . t h is d if f e r e n t f r o m o t h e r b u ild in g s . B e a r d s h e a r H a ll i s n o t a b u ild in g . It is a n a r t if a c t . “ Beardshear is one of Iowa State’s cultur al spaces wher e ar chitectur e, ar t, and an architectur al or nament have cr eated a significant sense of place” ­ Lynette Pohlman, Director, Univer sity Museums u s e d d i f f e r e n t l y. B e a r d s h e a r H a l l , w h ic h w a s t h e n k n o w n a s t h e C e n t r a l Almost a centur y ago, Bear dshear was B uuisl d dn di ffbeerentuly. B ear dtsheacra t i olln, , w a s i g c a s e o f i s l o Ha e b uwhi che wa s theo knhoew n as tho Cenmrali n i l t b c au s e nf t n e e d e f a t a c oBluilgdeing biedcaugs.e offt itrs lo cateion ,w hais h l e b u l i n A e 2 f i r s , w c u l le t ly se s c obm ipt beecaud e otfr tohye netehde oO a maaini n , t h e e d f ld M B ocolrlege buriludsing.e Af tseirg 2 fid etsh, w hichl d o f a d o f t te s n e r e b u i ­e Caedld r l t B u i r i nyg o. t n w a t h o o t h co Lmpnetteearly detshtl deo Med I the Osld Meainn , t he Boar d of tr ustees signed the build of r etnh­a Laent eBr to tihdi Mo IrtnH asl t hn nh o n o r o f m edddr ale Budl eng.ao wa l , i e a r s h e e C W irlei named. Beaarrddsheara Haflol, in honor of l a m M B e s h e r, r m e r P rWlsliiam M . BeIarw shear, feo.r melr t m o r e ei d e n t o f o d a S t a t A o r ePresideintg ofw Ihoiwa Sntatle.d A ldo;t moi r e m o d e l n c h i c u e a f r e d ereemoidenli nsgy wthich, ine lpulded; a finre o f t h e t ct o s e m r c a ce m e t detection system, r eplacement of the o u t s id e s t e p s , a d d it io n o f a c c e s s ib ilit y outside steps, addition of accessibility f o frorh handcicappppe d peoopplee nd a nenwe w a n d i a ed p e l aa n d a e l elveavaotor syystteem w ass aadddd d tot th eh e e t r s s m w a ee d o t b ubudilding il in g Ver non Mascar enhas Ms. Dzakovic English 150FK V e r n pn M a s a r e n h 19 Seo temberc 2011 a s M s . D z a k o v i c E n g lis h 1 5 0 F K 1 9 Se p te m b e r 2 0 1 1 ­ F o r m e r P r e s id e n t B e a r d s h e a r w a t c h e s t h e c a m p u s o n B e a r d s h e a r H a ll’ s s t e p s 6 Rhetorical Situation Author Audience Text Context Side 1:Left Inside • Main Picture (Runs for 2 Sides) • p o s e : r d s h e a r H a ll is o n e o f t h e o ld e s t y e t i r i n gPurploseg: s l o c a t e d o n t h e b u i d in Ba arp sheo r Hawl is otnet o.f the ofldest yet t r a l c em du s af I o l a S a e A s o B e ainrspsirhing b uiedrings la catthed onn tghle d e a r s l v e s os e s i e centr al campus of Iowa State. As of e f o notw B eargdishreaarr s erfvese a s tche sinntgsle r h e r e s t s o fic , a c o u i v a bplle ce foar tc ie r egdis,t raanr s offnicee asccounts d u i v , r i t y a, f i n n h a l a i o f fri ceeceaivnadb le,a frinancial avidc, asn, dw hni icverisit y c e e r s e r i e u h s e d scarradt ofgfiice ayn d cairtee4 sfeor vices , whhiec h is t e c a ll o n s r l o r s . T plsaocedf strr atoeigicalsly on itss t o flaotor s.c The n r e a n o d n g o w a 4 t r a t main r eason for doing so was to attr act t o f most otfu tdhe stt sdernvti se r vii ceo in one t h e s en u e c es n s n e t i o n l.ocation. A l m o s t a c e n t u r y a g o , B e a r d s h e a r w a s u s e d d i f f e r e n t l y. B e a r d s h e a r H a l l , w h ic h w a s t h e n k n o w n a s t h e C e n t r a l Almost a centur y ago, Beardshear was B uuisl edn di ffbeer entuly. B ear dtsheacra t i olln, , w a s d i g c a s e o f i s l o Ha b uwhi che wa s theo knhoew n as the Centrali n i l t b c au s e nf t n e e d o f a m a c oBluilgdeing biedcaugs.e offt itrs lo cateion ,w hais h l e b u l i n A e 2 f i r s , w c u le t ly se s c obm iplt beecaud e otfr tohyee netehde oO a maaini n , t h e d f ld M colrlege buriludsng.e Af tseirg 2 fid esh, w hichl d o f i te s B o a d o f t n e r t e b u i ­e Caed d r l t B t Mg o. oI n w a t h i ou t h co Lmpnletteearly desihtl dreo i nyed tthe Osld Meann , the Board of tr ustees signed the build of r etnh­a LaenteBr to tihdi Mo IrtnH asl t hn nh o n o r o f m d a r s ne e Cedd r ale Budl e h g.ao wa l , i e W irlei named. Beaarrddsheara Haflol, in ho nor of l a m M B e s h e r , r m e r P rWlsliiam M o f eIarw sh eaa, feo.r mel ro t m o r e ei d e n t . B o d a S t r t A r ePresdideintg ofw Ihoiwa Statle.d A ldo;t moi re m o e l n c h in c u e a f r e r eemoideli sg wthich, ine lpulded; a finr e o f t h e d e t ct o n n ys e m r c a c e m e t o udtetiecti sn spyst, em, repolacementc ofs tshi e i l i t y s d e o t e s a d d i t i n o f a c e b outside steps, addition of accessibility f o fror handcicappppe d peoopplee a d a a enwe w h a n d i a ed p e l an n d n e l elveavaotors yystteem wass aaddded tot toh eh e e t r s s m w a d e d t b ubudilding il in g Text(Purpose) -Headings ! B e a r d s h e a r H a l l o n p a p e r. F i n i !Bear dnsh1e9ar3 Ha llI onn pwa pset ra. n d s sh e d i 8 , t o ­Bniarhehear was once justw s idea on a ed Fiw a Sstd itn 193y m Ib no an tands a s Ipiece of pape’ rs S 8, t o l o s ae ­ B e a r d s has Iowa Stnacte js Symbiole a o n a e a r w a s o e’ u s t a n d p ie c e o f p a p e r ­ F o r m e r P r e s id e n t B e a r d s h e a r w a t c h e s t h e c a m p u s o n B e a r d s h e a r H a ll’ s s t e p s Side 2: Middle Inside Dead Slide: • Picture Continuation from side 1 • Picture with Caption • No Text P u r p o s e : B e a r d s h e a r H a l l i s o n e o f t h e o l d e s t y e t i n s p i r i n gPurploseg: s l o c a t e d o n t h e b u i d in Ba mrp sheo r Hawl is otnet o.f the ofldest yet c e n t r a l c ea du s af I o l a S a e A s o n o w B e ainrspsirhing b uiedrings la catth d onn tghle d e a r s l v e s os ee s i e centr al campus of Iowa State. As of p l a c e f o notw B eargdishreaarr s erfvese a s tche sinntgsle r h e r e s t s o fic , a c o u r e c e i v a bplle ce foarn hie r egdis,t raanr s offnicee asccounts d u i v , r i t y a, f i n tc a l a i c a r d o f fri ceeceaivnadb le,a frinancial avidc,e sn, dw uhniicverisit y c e e r s e r i a h s p l a c e d scarradt ofgfiice ayn o cairtee4 sfeor vices , whhiec h is t e c a ll d n s r l o r s . T m a i n r e plsaocedf strr atoeigicalsly own itss 4 flaotor s.c The a n o d n g o a to tr a t main r eason for doing so was to attr act m o s t o f most otfu tdhe stt sdernti seer viceo in one t h e s en u e v c s i n s n e l o c a t i o n l.ocation. ! B e a r d s h e a r H a l l o n p a p e r. F i n i ! Bear dns h1e9ar3 Ha llI onn pwa psera. n d s shed i 8 , t o t ­Bniarhehear was once justw s idea on a es s Fiw a dS td itn 19S y m Ib no an tands a s Ipiece of pape’ rs 38, t o l o ae ­ B e a r d s has Iowa Stnacte ’js Symbiole a o n a e a r w a s o e u s t a n d p ie c e o f p a p e r Side 3:Right Inside A lm o s t a c e n t u r y a g o , B e a r d s h e a r w a s u s e d d i f f e r e n t l y. B e a r d s h e a r H a l l , w h ic h w a s t h e n k n o w n a s t h e C e n t r a l Almost a centur y ago, Beardshear was B uuisl d dn di ffbeerentuly. B ear dtsheacra t i olln, , w a s i g c a s e o f i s l o Ha e b uwhi che waas theo knhoew n as the Cenmrali n i l t b c u s e nf t n e e d o f a t a c oBluilgdeing biedcaugs.e offt itrs lo cateion ,w hais h l e b u l i n A e 2 f i r s , w c u le t ly se s c obm iplt beecaud e otfr tohyee netehde oO a maaini n , t h e d f ld M B ocolrlege buriludsing.e Af tseirg 2 fid etsh, w hichl d o f a d o f t te s n e r e b u i completeerly detshtroyed the Old Main, the o t h ­e LCaedndt r a l t B u i l de i nMg o. oI tn w a s t h e n Board of tr ustees signed the build of r etnh­a LaenteBr to tihdi Mo IrtnH asl t hn nh o n o r o f m d a r s ne e Cedd r ale Budl e h g.ao wa l , i e W irlei named. Beaarrddsheara Haflol, in ho nor of l a m M B e s h e r, r m e r P rWilsliiam M . BeIarw shear, feo.r mel ro t m o r e e d e n t o f o da S t a t A r ePresideintg ofw Ihoiwa Sntatle.d A ldo;t moi re m o d e l n c h i c u e a f r e r eemoideli ng wthich, ine lpulded; a finr e o f t h e d e t ct o n s ys e m r c a ce m e t o udtetiecti on spyst, eam, riepolacementc ofs tshi e i l i t y s d e s te s d d ti n o f a c e b outside steps, addition of accessibility f o frorh handcicappppe d peoopplee nd a nenwe w a n d i a ed p e l aa n d a e l elveavaotor syystteem wass aaddded tot toh eh e e t r s s m w a d e d t b ubudilding il in g ­ F o r m e r P r e s id e n t B e a r d s h e a r w a t c h e s t h e c a m p u s o n B e a r d s h e a r H a l l ’ s s t e p s • Text Heavy • Picture with Caption Slide 4: Folded Inside Just Like Many temples from Aztecs to the Egyptians, the elongated staircase entr ance signifies regal power. As soon as you enter the building after climbing the 22 r egal steps, Y u can see signs of o magnificence in the lighting and the various ar tifacts lying around. The stair s inside of Beardshear are decor ated with lion heads as a sign of power • Direct Quote Building or Ar tifact ? "Piularl s on theo r iver stitiy"a"c t ? B l i d i f g un A r f , RP sluar rectiont"h,"e Fu unvdeartisoiny","", Symbol," " e i l r s o f •on i t " "Vitsau praer t"t.i The,s"e are the wo rds wey m b o l , " R e l r c o n " F o u n d a t i on " , " S can use to describe Beardshear Hall. hh e e e d ww I"tV iea r esaerntt"s. tT e asll thaer hatrh e orokr tdhsa tw e r t pl p c lal th e pee ot pl ed iens tchrei pea st ha ve phuet in H a l l . n us o b B e ar d s a r a t r e p e n s h e a l l h e oa r . w o r tIo makre Isoewat S ttate stantd p rh udd Over k t h a t aime pee opele haevei d eh e l oppaesdt rheaavtieo nsu t i n l p t l l t h p o p l n t ve wit h thikse uoildia gS t ane thatsd p ko s d . O v e r t o m a bI w n s a t d s t a n mar eu tthms d ipferoepnlte f rhoa v e therv buoildie gsr. e l a t i o n s m o d e e l p nd ii e f e Betardsheabr Halli isg noa a b uhldinsg .m ta s e s w i h t h i s u i l d n s t n d t i a t I ik an ar tifact. Picture t h is d if f e r e n t f r o m o t h e r b u ild in g s . B e a r d s h e a r H a ll is n o t a b u ild in g . It is a n a r t ifa c t . “ Beardshear is one of Iowa State’s cultur al spaces where architecture, ar t, and an architectur al or nament have cr eated a significant sense of place” ­ Lynette Pohlman, Director, Univer sity Museums Ver non Mascarenhas Ms. Dzakovic English 150FK V e r n pn M a s a r e n 19 Seo te mberc 2011 h a s M s . D z a k o v i c E n g lis h 1 5 0 F K 1 9 S e p te m b e r 2 0 1 1 Slide 5:Back outside Just Like Many temples from Aztecs to the Egyptians, the elongated staircase entrance signifies regal power. As soon as you enter the building after climbing the 22 regal steps, Y u can see signs of o magnificence in the lighting and the various ar tifacts lying around. The stair s inside of Beardshear are decorated with lion heads as a sign of power • Map • Answer the Question • Name Slug Building or Ar tifact ? "Piular s on theo r iver stitiy"a,"c t ? B l i l d i f g un A r f RP sluar rectoiont"h,"e Fu unvdeartisoi ny","", Symbol," " e i l r s f on i t " "Vitsau prae tc"t.i The,s"e are the wo rds wey m b o l , " R e l r r o n " F o u n d a t i on " , " S can use to describe Beardshear Hall. hh e e e d ww I"tV iea r esaerntt"s. tT e asll thaer hatrh e orokr tdhsa tw e r t pl p c lal th e pee ot pl ed iens tchrei pea sBt ha ve phuet in H a l l . n us o b e ar d s a r a t r e p e n s h e a l l h e oa r . w o r tIo makre Isoewat S ttate stantd p rh udd Over k t h a t l l t h p o p l e i n t ve p el p taime pee opele have d eh e l opaesdt rh aavtieo nsu t i n wit h thikse uoildia gS t ane thats mako s d . O v e r t o m a bI w n s a t d s t a n d p r eu tthms d ipferoepnlte f rhoa v e t herv buoildie gsr. e l a t i o n s m o d e e l p nd ii e f e Betardtsheabr Halli isg noa a b uhldinsg .m ta s e s w i h h i s u i l d n s t n d t i a t I ik an ar tifact. t h is d if f e r e n t f r o m o t h e r b u ild in g s . B e a r d s h e a r H a ll is n o t a b u ild in g . It is a n a r t if a c t . “ Beardshear is one of Iowa State’s cultur al spaces wher e architectur e, ar t, and an architectur al or nament have cr eated a significant sense of place” ­ Lynette Pohlman, Director, Univer sity Museums Ver non Mascarenhas Ms. Dzakovic English 150FK V e r n pt M a s a r e n 19 Seo nemberc 2011 h a s M s . D z a k o v i c E n g lis h 1 5 0 F K 1 9 Se p te m b e r 2 0 1 1 Slide 6:Front Cover • • l," m b o l," sa tw e H a l l . rr k t h a t u t i n . O v e r t io n s k e s s . . I t is Visual Contrast Caption Summary Rhetorical Situation Each Side (6 sides) ...
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