5 - Case Analysis - Apple Pay.docx - Situation Analysis...

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Situation AnalysisApple Inc. and Apple Pay have many external factors that affect its success. Some of the key external threats come from major competition and new entrants to this technology and service. Google and Samsung have each developed a similar tool to allow consumers to make purchases using NFC and contactless payment. These tools are primarily for Android enabled devices, but an app exists for Apple devices to allow users to send and receive money. Furthermore, Walmart, one of the largest retailers in the country has created a similar tool called Walmart Pay. This is an app that is compatible with any Apple or Android enabled device to allow the customer to make purchases at Walmart locations using a QR code at the register. Other major threats to Apple Pay include consumer resistance to change, while Apple put security at the forefront of its design, many consumers are wary of data breaches and storing their sensitive financial information in yet another location. Consumers who prefer to use their

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