2010_Set_4-_Marketing

2010_Set_4_Marketin - From an entrepreneur’s perspective Marketing A very very very very very BRIEF overview Four steps to success in marketing

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Unformatted text preview: From an entrepreneur’s perspective Marketing- A very, very, very, very, very BRIEF overview Four steps to success in marketing communication Identify and analyze your target market Know them and speak to them Develop a high-impact message Understand the range of communications channels and vehicles Choose effective ways to communicate with your market AND NEVER STRAY FROM YOUR STRATEGY! The Marketing Process Target Consumers Product Place Price Promotion M a r k e t i n g I m p l e m e n t a t i o n M a r k e t i n g P l a n n i n g M a r k e t i n g C o n t r o l M a r k e t i n g A n a l y s i s Competitors Marketing Channels Publics Suppliers Technological- natural environment Political- legal environment Social- cultural environment Demographic- economic environment Consumer Purchase Process Marketing Factors Product Price Place Promotion Purchase Process Problem recognition Information Seeking Evaluation of Alternatives Purchase Decision Post-Purchase Evaluation Personal and Environmental Factors Micro: Psychological Personal Macro Social Cultural How to Segment- considerations...
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This note was uploaded on 12/10/2011 for the course ECON 220 taught by Professor Malleck,geoff during the Winter '10 term at Waterloo.

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2010_Set_4_Marketin - From an entrepreneur’s perspective Marketing A very very very very very BRIEF overview Four steps to success in marketing

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