Response 1Wells Fargo CEO Tim Sloan conducted himself in a very professional manner. Whenapproaching sensitive topics such as a company-wide mistake or problem, it isimportant to come across in a respectful and appropriate way of addressing difficultsituations. Tim Sloan talked about what people would want to see from Wells Fargo andthen made an effort to amend the problem that Wells Fargo seemed to face. Peopleexpect an apology; they need to be shown that what has happened or is happening is amistake. Tim Sloan did not go into any details about why he was making the statementthat he made, but simply assumed that people already knew. In most cases, peopledon’t need a recap of the problem, especially if they are tuning into an apology video.Tim Sloan created an environment where you felt as a customer that he was committedto making things right.