(4) South Africa Breweries

(4) South Africa Breweries - South Africa Breweries...

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1 South Africa Breweries Business Policy (MGBU 4441) Prof. Benjamin Cole Everything’s perfect. ... CONGRATULATIONS! You’re a monopoly. NOW WHAT? Diversify Offerings (What? (i.e., Product/Services) ) Diversify Geography (Where?)
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2 Offering Diversification Beverages Bread Baby Food Bottle Openers POS Use same machinery? Use same distribution? Branding could be helpful? (e.g., liquors) Some machines same? (e.g., buckets) Some inputs same? (e.g., water, barley, etc. b/c beer = “liquid bread”) Buyer power of inputs (↓C) Distribution preserves freshness Some machines same? (e.g., buckets, mixers, jars) Recipe partially the same? (e.g., water, stuff) Distribution preserves freshness (i.e., 7-day delivery cycle!) Complementary good (↑Q) Potential marketing tool? Brand building Room to license? (e.g., Harley Davidson ) NEG Plastic bottles are not glass bottles or cans Branding could be hindrance? (e.g., vitamin water)
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(4) South Africa Breweries - South Africa Breweries...

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