(6) Toyota Prius

(6) Toyota Prius - Toyota Prius Business Policy (MGBU 4441)...

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1 Toyota Prius Business Policy (MGBU 4441) Prof. Benjamin Cole What does Toyota do? TOYOTA DOES…? NOTES / CORRECTIONS R&D Licenses some technology to others Design Engineering Makes a design “buildable” (i.e., can be manufactured) and “functional” (i.e., no one dies) Makes some parts Buys some parts from others Assembles cars Just-in-Time delivery from suppliers Continuous Improvement Marketing Hires agencies too Splits costs with dealers Sells cars Not done by Toyota!!! Done by independent dealers Services cars Not done by Toyota!!! Done by independent dealers Sells parts used in Service Warranties cars Covers cost of parts (own and others’) Pay dealer for labor
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2 P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S P-S What Overlaps?
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This note was uploaded on 12/10/2011 for the course MGMT 4000 taught by Professor Peters during the Spring '10 term at Bentley.

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(6) Toyota Prius - Toyota Prius Business Policy (MGBU 4441)...

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