The Communication-By-Objectives Approach
People create messages to meet specific needs. An effective plan for creating messages is
Communication-By-Objectives Approach (CBO)
, a whole-into-parts process.
CBO provides a framework for developing effective messages. An effective message transmits
your intended meaning to the receiver and creates a positive image for you and your
It is important that the message demonstrates
. You can increase your chance of achieving your objective and
also promote trust and goodwill between your receiver and you. Following the CBO approach
enables you to develop effective appropriate messages for any communication situation.
consists of the following steps:
Plan a message
: Identify your objective, visualize your audience, gather supporting
information, and organize the information.
Compose a draft
: as you compose, choose words, construct sentences, assemble
paragraphs, and choose paragraph locations.
Complete a message
: work from your draft to revise, edit, proofread, and finalize your
Plan a Message
Planning provides the foundation of effective communication –spoken or written. It helps you
achieve your communication objective. There are four activities in the planning process: (1)
identify the objective, (2) visualize the audience, (3) gather supporting information, and (4)
organize the information.
Identify the objective
Why are you creating the message? Are you trying to persuade, inform, or inquire? State
the objective of your message simply, clearly, and concisely.
Visualize the audience
Create a mental picture of your audience. Knowing as much as possible about the
receiver will help you develop a message that is more likely to achieve a favorable
response. When you know your receiver or when you respond to an inquiry, you have
some knowledge about the receiver’s interests or concerns. To help visualize your
audience, answer the following questions: