The Communication - The Communication-By-Objectives...

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The Communication-By-Objectives Approach People create messages to meet specific needs. An effective plan for creating messages is Communication-By-Objectives Approach (CBO) , a whole-into-parts process. CBO provides a framework for developing effective messages. An effective message transmits your intended meaning to the receiver and creates a positive image for you and your organization. It is important that the message demonstrates courtesy , clarity , conciseness , concreteness , correctness , and completeness . You can increase your chance of achieving your objective and also promote trust and goodwill between your receiver and you. Following the CBO approach enables you to develop effective appropriate messages for any communication situation. The CBO approach consists of the following steps: 1. Plan a message : Identify your objective, visualize your audience, gather supporting information, and organize the information. 2. Compose a draft : as you compose, choose words, construct sentences, assemble paragraphs, and choose paragraph locations. 3. Complete a message : work from your draft to revise, edit, proofread, and finalize your message. Plan a Message Planning provides the foundation of effective communication –spoken or written. It helps you achieve your communication objective. There are four activities in the planning process: (1) identify the objective, (2) visualize the audience, (3) gather supporting information, and (4) organize the information. 1. Identify the objective Why are you creating the message? Are you trying to persuade, inform, or inquire? State the objective of your message simply, clearly, and concisely. 2. Visualize the audience Create a mental picture of your audience. Knowing as much as possible about the receiver will help you develop a message that is more likely to achieve a favorable response. When you know your receiver or when you respond to an inquiry, you have some knowledge about the receiver’s interests or concerns. To help visualize your audience, answer the following questions:
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Who is my audience? What do I know about my audience? (characteristics) When will the audience receive the message? Where will the audience be when they receive the message? Why will the audience be interested in my message? How can I learn more about my audience? Answering these questions will help you decide what information to include in your message, how to organize the information, and how to transmit your message to your receiver. 3. Gather supporting information In this activity, you generate and choose ideas that relate to the message objective. Check sources such as organizational documents, people, libraries, and the Internet. As you begin gathering information, the ideas that you generate and the information that you collect do not have to be in any particular order. When you generate ideas, your goal is to stimulate your thinking. Generate ideas through
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The Communication - The Communication-By-Objectives...

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