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Unformatted text preview: communicate with anyone-Individual personality or group identity o Dressing differently Emerging Trends-Shifting away from materialism o May be a combination of both, in products that offer both the actual material product, but have a green aspect to them-Emphasis on Leisure o Not choosing to work extra hard, or to strive for raises and promotions as much, and choosing to take more leisure time-Spending now instead of saving for the future o Compulsive, debt, and making payments over time-Used to rapid accelerating change o Evident also in the job market with people often bouncing around jobs-Concerned with Risk o Avoiding committing to leases-Emotional Satisfaction o Stylish products that enable a certain emotional response from the consumer...
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This note was uploaded on 12/10/2011 for the course ADV. 561 taught by Professor Huggins during the Fall '11 term at Pepperdine.
- Fall '11