ADV 561 April 11

ADV 561 April 11 - o Utah and Mormons Subcultures based on Religion-Choosing Pepperdine o The moral and religion subculture Social

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
ADV 561 4/11 - If you encourage language, it makes the native culture appreciate it, and it also encourages a positive environment - Marketing to Hispanics o Ensure if you are going to target with language that the instructions are consistent, and the marketing is consistent to the language Asians and Pacific Islander - They tend to hold onto their language - The Chinese language is growing rapidly and in importance as well. It is often being taught in schools because of it’s importance Gen Y - Very tech savvy, and rapidly emerging - Use technology near constantly - Team orientated o Possibly people are only team orientated when it aids in achieving their own personal goal - Attention Craving o With Facebook it craves attention Baby Boomers - Probably parents generation Geographic Region - Certain religions are more prone to certain areas
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: o Utah and Mormons Subcultures based on Religion-Choosing Pepperdine o The moral and religion subculture Social Class-Fraternities and Sororities at Pepperdine tend to hang around each other Associations-Clubs at Pepperdine Level of Influence-For Example: Belonging to the water polo team and looking up to the upperclassmen Social Class-Moving up social class o America presents the opportunity to move in between classes-At Pepperdine o We typically experience only upper and upper middle class culture Networking-It is one of the most important tools in attaining careers as well as bettering business Reference Groups-Family and Religion are primary Social Norms and Conformity- Like certain dress styles based on geography...
View Full Document

This note was uploaded on 12/10/2011 for the course ADV. 561 taught by Professor Huggins during the Fall '11 term at Pepperdine.

Ask a homework question - tutors are online