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Unformatted text preview: Steps in Family Buying Decisions-Too many choices can be a bad thing Factors Influencing Inter-Spousal Influence-Certain products are geared toward a certain gender o Sports equipment is more tailored to men-Family Life cycle o Weather children are still living in the house, or they have moved out, newlyweds, retired etc.-Time Pressure o Trying to manage all the activities of the family and of the daily routine This influences buying decision like purchasing fast food for convenience and saving on time Intergenerational Influence-Children that are closer to the grandparents o Grandparents will buy toys that are advertised to them that are proposed to be popular for kids because that is their prime source of information...
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This note was uploaded on 12/10/2011 for the course ADV. 561 taught by Professor Huggins during the Fall '11 term at Pepperdine.
- Fall '11