ADV 561 February 10

ADV 561 February 10 - themselves and present a product that...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
ADV 561 2/10 In advertising you cannot always expect people to be the same personality type. Personality Types: Extraversion | Introversion Sensing | Intuition Thinkers | Feelers Judging | Perceiving How General Personality Traits Influence Consumer Behavior - Judgers will process a little bit of information and then move on with confidence - A perceiver will take a long time to process a decision and information and requires a lot of information to make a decision - Self Consciousness happens when a personality type will think too much about a decision - Self Monitoring – ads that will make the persona attempt to feel better about
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: themselves and present a product that can enable that feeling -Need for appreciation – always striving to be liked by other people-Need for achievement – like the Saturday night live character-Affect Intensity – getting upset over an electronic device not working properly or a car not starting Specific Personality Traits and Consumer Behavior-Market Maven – leader in terms of trend setting o Bad Example: Lipitor commercial with illegitimate doctor...
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern