Unformatted text preview: themselves and present a product that can enable that feeling -Need for appreciation – always striving to be liked by other people-Need for achievement – like the Saturday night live character-Affect Intensity – getting upset over an electronic device not working properly or a car not starting Specific Personality Traits and Consumer Behavior-Market Maven – leader in terms of trend setting o Bad Example: Lipitor commercial with illegitimate doctor...
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This note was uploaded on 12/10/2011 for the course ADV. 561 taught by Professor Huggins during the Fall '11 term at Pepperdine.
- Fall '11