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Unformatted text preview: themselves and present a product that can enable that feeling -Need for appreciation always striving to be liked by other people-Need for achievement like the Saturday night live character-Affect Intensity getting upset over an electronic device not working properly or a car not starting Specific Personality Traits and Consumer Behavior-Market Maven leader in terms of trend setting o Bad Example: Lipitor commercial with illegitimate doctor...
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- Fall '11