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Unformatted text preview: that backs it up Product Specific Self-Efficacy-Need to come up with new ideas and creativity in order to reach consumers Product-specific Subjective Knowledge-The more people are knowledgeable, the more impact and credibility it will have around it Other consumption specific personality traits-Being coupon conscious o Specifically buying products simply because they have a coupon-Being value conscious and always hunting for the best deals on things...
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This note was uploaded on 12/10/2011 for the course ADV. 561 taught by Professor Huggins during the Fall '11 term at Pepperdine.
- Fall '11