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Unformatted text preview: o More people today find the validity of the brand in other places than from the brand itself Examples: Online reviews and peer reviews Types of Consumer Needs-The culture of customer Service o Those who shop or buy things from certain companies specifically for the experience of the brand Example: Nordstrom, Zappos • Customer service is the brand-Consumers who express their self image through the brands they use-Brand Image o Joyful, funny image – Jack in the Box Making fun of the corporate culture...
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This note was uploaded on 12/10/2011 for the course ADV. 561 taught by Professor Huggins during the Fall '11 term at Pepperdine.
- Fall '11