Unformatted text preview: Resilience-A product should be able to transcend time – although they are few and far between, these products are truly successful-With innovation, products become obsolete Diffusion of Innovations -Awareness- within minutes of it being present in the world with communication The Adaption Curve-Innovators who line up to get the newest product-Early Adaptors who get it within a few months of release-Then there is a chasm and there is a need to aggressively do marketing Social System-Facebook, twitter, where people are communicating where they didn’t have the communication before-Example: In Egypt and Libya stories are still getting out Rogers’ Diffusion of Innovation- What the lifestyles are and what the benefits of the situation or product will be...
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This note was uploaded on 12/10/2011 for the course ADV. 561 taught by Professor Huggins during the Fall '11 term at Pepperdine.
- Fall '11