Adv 561 January 27

Adv 561 January 27 - Adv 561 1/27 These notes are in...

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Adv 561 1/27 These notes are in addition to the handout given out in class today as well as the PowerPoint presentation on Chapter 4 Product and Service Consumption - Physical Context o Compare the physical context of Nordstrom and Wal-Mart - Social Context o Going to Starbucks to have coffee, their social context is extremely important to their business. - Consumption episode: like going to a concert and buying a t shirt to remember the event Extensive marketer control - Like a personal shopper at Nordstrom - Or a personal trainer at LA Fitness Ritual Consumption - Anniversary or birthday in which it is important to recognize the event - Buying certain things specifically together o Peanut butter and Jelly, a ritual where if you have something or a product, you have to buy another product ritually with it Sacralization - The new trend of wearing rosary - People wearing a cross meanwhile it was the method used to gruesomely put to death criminals in Rome, but it signifies more for Christians Compulsive Consumption
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Adv 561 January 27 - Adv 561 1/27 These notes are in...

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