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Unformatted text preview: Factors Influencing Brand Loyalty-Sometimes people will choose the limited number of choices-If you have a big purchase you may reconsider the brand options-Level of Involvement o The experience economy and the involvement or relationship with the product Example: Going to Starbucks-Authenticity o GM making claims of paying back a loan, but in fact only paying it back with another private loan Negative Post-Purchase Behavior-The consumer doesnt repeat the purchase, or doesnt say good things about the product or company Marketers Actions to Reduce Dissatisfaction-Requesting feedback on purchase o Example: Ticketmaster and Amazon...
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This note was uploaded on 12/10/2011 for the course ADV. 561 taught by Professor Huggins during the Fall '11 term at Pepperdine.
- Fall '11